Digital Marketing Certification Course

4 out of 5
4
6 reviews

The world has indeed gone digital, not only in terms of business but even the simplest of everyday activities, like making payments, reading a book, booking a cab or even having a meeting. Understanding the fundamentals of digital advertising therefore is key to anyone looking to grow and sustain their business in modern times. As of the year 2017, there were an estimated 3.9 billion Internet users worldwide. This accounts for more than half of the global population.

This course will help you become a master in no time and start reaping the benefits of digital marketing.

Who this course is for

  • Working Professionals – Looking to expand their skills.
  • Entrepreneurs – That want to grow their businesses.
  • Marketing Teams – Looking to boost their teams output.

Introduction

1
What is digital marketing?
2
Traditional marketing vs digital marketing
3
Digital marketing process
4
Understanding digital marketing channels
5
Why digital wins right now
6
Setting objectives & KPIs

Content Marketing

1
Introduction to Content Marketing
2
Essential elements to every successful Content Marketing plan
3
Importance of having a Content Marketing strategy
4
Types of content
5
Content distribution & promotion channels
6
Step by step guide on creating content
7
Tips / hacks to improve your content making game
8
Measure content impact

Social Media Marketing

1
Introduction to social media marketing
2
Facebook Ad types
3
Creating effective Facebook campaigns
4
Ads reporting and optimization

Search Engine Optimization [SEO]

1
Introduction to SEO
2
How Search Engine works
3
Technical SEO

Email Marketing

1
Introduction to Email Marketing
2
Tactics for effective email marketing

Creating A Powerful Online Presence

1
Creating a social media presence
2
Creating a web presence
3
Domain registration & hosting

Quizzes

1
Digital Marketing Final Quiz
For individuals and marketing professionals wishing to expand their skills or entrepreneurs who wish to learn how to grow their businesses.
Typically the course will take a total of 10 - 12 hours including the final quiz.
Why Digital wins?— 28 February 2017As of the year 2017, there were an estimated 3.9 billion Internet users worldwide. This accounts for more than half of the global population. This course will help you become a master in no time and start reaping the benefits of digital marketing.
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Digital Marketing Certification Course
Category:
4 out of 5
4
6 reviews
Price:
Kshs15,000 Kshs9,999